HP’s #ReinventMemories campaign launched to remind us of the magic of taking photographs and printing them
These days the majority of Smartphone users are taking photographs every day. Sharing these photos on Instagram, Facebook, Twitter or any other social media site has become a normal day to day activity for most of us
What we don’t always do is print them, preserving those memories for all to see. That is a great shame, not just for the world of print, but for everyone else. What’s better than to browse through a photo album full of your prints, they are more memorable and make more impact than digital photos. Printed photographs deliver rich, vivid images along with a tactile stimulation.
And that’s where HP come in, As a leading manufacturer of printers, HP Ink Cartridges and HP Toner Cartridges for consumers and businesses, the company launched the #ReinventMemories campaign, aimed at reminding us of the joy of preserving memories by taking photographs and printing them.
Using HP’s technology over 10,000 Polish users uploaded and shared their favourite memories to be printed out. The campaign culminated at a “printing party” where all participants were invited to print their memories on the world’s smallest All-in-One printer, HP’s own DeskJet 3700. a total of 10,133 photos were printed.
This was no advertising gimmick by HP, although it did make a statement in the advertising world, it also landed HP a Guinness World Record!
HP set an official Guinness World Record for the longest line of photographs to be printed. When laid out in a line, the 10,133 photos, all 4 x 5 inches in size, stretched more than three-quarters of a mile, or 4,155 feet.
The #ReinventMemories campaign was not only a reminder of the joy that printed photos can bring, the company also put something back into the community. For every memory printed, HP donated to the Empowering Children Foundation, which supports children and their families.
Winning a Guinness World Record was just icing on the cake.
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